Experience Design · Web
Business Website & Digital Advisory
Rebuilt the company website and continued working with the business to identify practical opportunities for improving digital workflows, including future uses of AI.
- Organisation
- Interlink Asset Management
- My role
- Web design, development and ongoing digital consultation
- Technology
- Web development · UX · Digital consulting · AI discovery
The challenge
Interlink Asset Management needed a rebuilt website and a trusted digital partner who could continue helping the business assess how technology might support its evolving operations.
Existing environment
An established asset-management business with an existing public web presence and internal workflows being considered for future improvement.
Requirements
- Rebuild the company website
- Present the business and its services clearly
- Create a maintainable digital foundation
- Provide ongoing technology consultation
- Explore where AI could offer practical workflow improvements
Solution architecture
Design decisions
The website rebuild focused first on creating a clear and credible public experience.
The engagement continued beyond launch so future technology decisions could be grounded in an understanding of the business.
AI is being considered through specific workflow needs rather than introduced as a solution without a defined operational benefit.
Experience design
The rebuilt website gives clients a clearer view of the business, while the ongoing advisory relationship creates space to identify and assess future digital improvements.
Implementation
The work began with rebuilding the public website and has continued through consultation about the business's digital needs and potential opportunities to streamline workflows.
Outcome
Interlink Asset Management gained a rebuilt website and an ongoing digital advisory relationship. Potential AI applications remain an area for future investigation and have not been presented as delivered functionality.
What I learned
Long-term consultation makes it possible to evaluate emerging technology against genuine business needs rather than adopting it for its own sake.