Experience Design · Web
Legal Brand & Digital Experience
Brand and digital refresh including logo, brand system and WordPress website with improved navigation.
- Organisation
- Denman Chambers
- My role
- Brand, UX and web design
- Technology
- WordPress · Brand design · UX · Responsive web
The challenge
The existing identity and website did not present the chambers or its barristers clearly across devices.
Existing environment
An established legal practice, WordPress content and profiles for more than 20 barristers.
Requirements
- Refresh the identity
- Improve navigation
- Present barrister information clearly
- Deliver a responsive site
Solution architecture
Design decisions
The brand and interface were designed together to create a coherent professional experience.
Profile and navigation structures prioritised how clients locate expertise.
WordPress retained a maintainable publishing workflow.
Experience design
A clearer visual hierarchy and responsive navigation help visitors understand the chambers and find relevant barristers.
Implementation
The work included a new logo, brand guide, information architecture and responsive WordPress website.
Outcome
Denman Chambers gained a consistent professional identity and a clearer mobile-friendly digital presence.
What I learned
For professional services, useful structure does more work than decorative complexity.