The Creative Mighell
Studio Work - small business
Overview
Through my freelance practice, I delivered websites and branding for clients across creative, legal, and small business sectors. The audience varied from artists to ecommerce businesses, with constraints including budget, SEO, and platforms such as WordPress, Shopify, and Squarespace.
Process
- Designed UX flows and brand identities tailored to each client.
- Prototyped layouts in HTML/CSS or CMS themes, focusing on responsiveness.
- Built ecommerce functions, booking flows, and SEO optimisations.
- Tested designs with clients, training them to update sites independently.
Outcome
Clients gained professional, accessible websites that supported business growth and visibility. Ink Cult Tattoo attracted more bookings through a streamlined site, The Fresh Green Bag increased online sales through SEO, and Denman Chambers strengthened its professional brand with a full rebrand and website refresh.